In a letter dated last Thursday, Erik Goss, president of the Fraternal Order of Police (FOP) Lodge 71, informed Mayor Hayward that their organization had made a vote of “no confidence” in his chief of staff John Asmar, who serves as liaison between the mayor’s office and the FOP lodge.
When Mr. Asmar was appointed your chief of staff, we were hopeful that he had overcome the adversities he faced while working in other government administrations. During your political campaign and the early part of your term, it seemed Mr. Asmar was committed to fostering a healthy relationship between the police officers and the City of Pensacola. However, communication has deteriorated and Mr. Asmar has become a wedge between the lodge and your staff. During your term as mayor, we have witnessed a division among the members of the lodge, city staff, and city council. Our members believe that this division is a direct result of Mr. Asmar’s behavior.
Lodge 71 has enjoyed a mutually respective relationship with the City since the lodge was formed in 1969. The level of mutual respect has declined within the past year. My members have spoken loud and clear. Mr. Asmar is the reason that your police officers feel the City lacks respect for them. I look forward to working with you to repair and rebuild the relationship between police officers and the City.
Goss emphasized that this vote isn’t a condemnation of the mayor himself. Hayward received the FOP’s endorsement in the 2010 election, and Goss personally donated to his campaign. He referred to Asmar as “a part-time employee making $120,000 a year”— a stark contrast with the $32,000 starting salary of city police officers.
“We elected Ashton Hayward mayor, not Asmar,” Goss said. “He was supposed to be part of the transition team, and that’s done. He should be gone now.”
The mayor’s office released a statement on Monday afternoon that dismissed the FOP vote as a bargaining tactic related to the ongoing pension negotiations:
Having reached tentative agreements with the City of Pensacola’s general employees, fire personnel and police lieutenants, which have resulted in significant pension reforms and savings, the City is currently in collective bargaining with the remaining union. Those union members include police sergeants and police officers. As with the other unions, the negotiations involve pension reform. The Fraternal Order of Police (FOP) is not happy that the City is asking them to recognize the problems with their police pension plan.
As such, FOP’s letter is not surprising. Although this may be considered by the State of Florida as an unfair labor practice, unions all over the country have adopted and implemented such tactics in responding to attempts by responsible governments and governmental officials to reform pension plans.
“The City has sleepwalked into a pension crisis,” said Mayor Ashton Hayward. “The City respects the men and women who put their lives on the line every day for our safety. However, we must take action now. The City cannot sustain this model any longer. While the City will continue to attempt to reach an agreement with the City’s police sergeants and police officers, the City hopes that this can be accomplished without acrimony and disparagement of individual members of staff and further, interference by third parties with the collective bargaining process.”

John Asmar
The FOP “no confidence” vote is only one of many criticisms made recently against Asmar, however. Councilwoman Maren DeWeese has been publishing on her blog a series of emails (obtained by public records request) between Asmar and Independent News publisher Rick Outzen. She believes that Asmar has acted inappropriately by sharing emails with Outzen that were meant only for internal discussion among city staff.
“It is my opinion that Asmar has violated the City Code of Ethics proposed by Mayor Hayward in February 2011 and passed by Council,” DeWeese wrote. The code states that city employees and contractors “may not disclose any confidential information obtained formally or informally as part of his or her work for the city or due to his or her position with the city, or use any such confidential information to further his or her own or any other person or entity’s personal or financial interests.”
Perhaps more surprising are criticisms from two council members who, far more often than not, have supported the mayor and his agenda: Council President Sam Hall and Councilman Larry Johnson.
In a June 23 email, Hall protested the mayor’s decision to let Asmar negotiate with Studer Group over the terms of their proposed office building lease at the Maritime Park — even describing him as “poisonous” to the process.
I certainly support your effort to protect “your” interest in the lease, but insofar that Jim Messer “officially” represents your staff, the city council, and the citizens of Pensacola equally without prejudice, it is my intention that Mr. Messer engage with Studer Group’s legal counsel to negotiate a lease.
I hope you will have Bill Reynolds involved in the oversight.
If you feel John Asmar must be included in determining your support, then fine. But for the record, please note my exception to him being part of the negotiation. He is poisonous.
On July 2, Councilman Johnson responded to an email by City Administrator Bill Reynolds in which Reynolds informed council members that he would be out of town until July 9 and instructed them to contact Asmar with any urgent matters. (Mayor Hayward has also been out of town.)
“I prefer to speak to someone other than Mr. Asmar if I have any issues,” Councilman Johnson wrote.
Reached for clarification on this comment, Johnson said that he has seen a pattern of “heavy-handedness, bullying, and intimidation” in Asmar’s dealings with council members — for example, the memo instructing them not to communicate directly with city staff — and that it has become “harder and harder” to work with Asmar.
“I felt like the citizens of Pensacola would be better served if I dealt with someone else in the mayor’s office,” he said.
Ann Regan contributed to this story.

20 comments
Mark Taylor says:
Jul 9, 2012
I heard this was coming and I am certainly not surprised… it is evident there is a major disconnect between the Mayor’s office and the rest of the City, I don’t know that Mr. Asmar is the complete issue but from what I hear he is certainly a large portion of it with his “strong arm” tactics. As a good friend of mine and I were just discussing at Saturday’s Wahoos game, any GOOD LEADER will tell you, “you CAN’T DEMAND LOYALTY, you have to EARN IT”.
The Mayor’s offices treatment of city staff, city vendors, and city contractors has been a disgrace to our city. These individuals and their families deserve apologies for the way they have been treated. Business’s that have spent weeks and months bidding on contracts to feed their families only to have them either cancelled or awarded to the HIGHEST COST vendor’s (against the advice from City Staff who are professionals in these matters) who happen to be friends of the Mayor’s office.
Thank YOU FOP Lodge for standing up and voicing your convictions…
Fraternal Order of Police says:
Jul 10, 2012
The FOP would like to clarify some mischaracterizations issued in Mayor Hayward’s response. The vote of no confidence in Mr. Asmar is not linked to collective bargaining issues as Mayor Hayward would have everyone believe. Anyone who reads the letter can see there are no references to collective bargaining.
The FOP understands that pension reform is a reality and has been bargaining in good faith with the City of Pensacola to reach a fair and equitable agreement that is beneficial to the taxpayers while protecting the benefits and livelihood off it’s police officers. Mayor Hayward would have everyone believe that a vote of no confidence in Mr. Asmar was nothing more than a labor union tactic. Accusations of “tactics” by the Mayor’s officer is an attempt to vilify the FOP during negotiations and is in, and of itself nothing more than a tactic.
Finally, Mr. Asmar’s adversities while working in other government administrations as well as at the City of Pensacola are well documented and pointing this out cannot be characterized as disparaging. The FOP is more than willing to move forward to a resolution in contract negotiations without acrimony if the Mayor and the City administration is willing to do the same.
Blue says:
Jul 10, 2012
Amazing how the Mayor can trash the police officers who serve this city daily while HE’S off on vacation (or as he calls it, a “business trip”) in Spain and England. Assuming he did actually write that. Not surprising if Asmar just writes whatever he wants and signs the Mayor’s name.
Asmar runs your city says:
Jul 11, 2012
My bet is on Blue. Asmar writes the mayor’s responses.
dot says:
Jul 11, 2012
more like asmar directs and approves responses that travis writes.
Joe Vinson says:
Jul 11, 2012
I can say pretty confidently that Travis Peterson had no part in the statement from the mayor’s office. He left the city over a month ago to focus on his political firm Impact Campaigns.
dot says:
Jul 11, 2012
you’re right, thanks for the reminder and clarification.
asdfjkl; says:
Jul 12, 2012
derek cosson writes the statements that asmar or reynolds approves on behalf of the mayor. do a public records request on any of their inboxes & you will see how common this is.
What a Joke says:
Jul 12, 2012
That would be the Derek Cosson who was hired without any competition & who had minimal, if any, qualifications for the job. But by hiring Cosson, the Mayor ensured that Cosson’s blog would be shut down, which eliminated a source of negative comments. It’s clear that Mayor wants to control the message & he’s got that locked down.
Guadalcanal says:
Jul 12, 2012
Jeff I think youre just sore you dont have anyone that will publish the crazy stuff you send them anymore, be careful before you end up like CJ Lewis
steve says:
Jul 11, 2012
Certainly there has to be someone within the mayor’s administration that the FOP would be comfortable dealing with and the mayor should make a good faith effort to make that person available. It seems as if Bill Reynolds would be a good start and the negotiations wait his return.
Given Asmar’s history at other municipalities one can not blame a group for not wanting to meet or negotiate with him. (comma key broken)
Inquiring mind says:
Jul 12, 2012
FOP – please provide some background on the SPECIFIC actions of Mr. Asmar that led to your letter of “no confidence”. Some of the statements in your letter merely echo recent complaints by councilpersons Hall,Johnson and Deweese. Is FOP now serving as their mouthpiece to effect change at City Hall? I would hope that the FOP’s issues with Asmar are separate and distinct from the issues with certain councilpersons. Bottom line – what was the action or actions taken by Asmar specifically related to the PPD that prompted the letter?
Granite head says:
Jul 12, 2012
Don’t forget Asmar gets Outzen to check his writings for approval.
Asmar runs your city says:
Jul 12, 2012
The mayor’s administration seems to continue to have a missing player, the mayor.
Is it really a burden for the mayor to attend an occasional government meeting ? If not required, wouldn’t a mayor want to attend his city’s meetings? This is not the executive branch here, it’s a shrinking city of 50,000 or less.
When looking for a strong mayor -Joe Riley continued to be used as an example. Hayward is no Joe Riley. Joe Riley attended all kinds of meetings in his administration to continue to provide his vision .
What we seem to have here is a ghost writer for the mayor and an absentee mayor with little interest in the day to day operations of this city.
Not exactly the definition advertised for strong mayor.
Ma Bell or AOL says:
Jul 12, 2012
I love how during his “trip” the mayor is “unavailable for comment”…… I guess they don’t have internet or cell phones where he is…..
Guadalcanal says:
Jul 12, 2012
I support the FOP but this seems like a lot of silly drama,… fight hard at the negotiations table but lets not make this a public pi**ing contest
FOP says:
Jul 14, 2012
Inquiring Mind- The letter was addressed to the Mayor and was in regards to issues that he is familiar with and therefore we did not feel that it was necessary to itemize them. These issues are separate from issues that council members have encountered but the fact they are similar should be no surprise to anyone. Our objective was met and at this juncture we do not feel that it is in our best interest to disclose the specifics.
What a Joke says:
Jul 14, 2012
The Mayor knows that Asmar is a poison on the organization but chooses to keep him because Asmar does the Mayor’s dirty work. If you do a google search on Asmar, you will find a number of articles that illustrate Mr. Asmar’s unethical conduct. For instance: http://www.sptimes.com/News/101100/NorthPinellas/Time_to-end-Clearwate.shtml. Or: http://www.sptimes.com/News/040200/NorthPinellas/Controversy-follows-R.shtml.
It’s a sad commentary on Mayor Hayward that he chooses to keep Mr. Asmar. Of course, Asmar worked for the Levin firm & we all know that the Mayor is beholding to Fred Levin. And since the Levin firm spends big money with the PNJ, the local paper does not dare to publish negative articles about the Mayor. It’s a very cozy relationship.
And don’t get me started on Rick Outzen — who uses Mr. Asmar as his attorney.
Dale Parker says:
Jul 15, 2012
The reason the PNJ does not write ill of the Mayor is not Levin, it is Jinny Greybeil whom the Mayor has family ties. She is resisting as much as she can not to take the deal PNJ offered their employees because she knows when she leaves, the Mayor will be open season.
An Unhappy Fraternity Brother says:
Aug 4, 2012
Mr. Asmar has the same history with the Florida Sigma House Corporation of Sigma Alpha Epsilon Fraternity.
After a member criticized Mr. Asmar and others for spending $10,000 on a single fraternity party, Mr. Asmar influenced the House Corporation Board to conceal information relating to Board activities to isolate the critic and to insulate the Board from criticism.
Mr. Asmar had a conflict of interest and a complaint has been filed against him with the State Bar of Florida. A search of the Internet reveals a long history of similar conduct for Mr. Asmar.