On Monday morning, Pensacola Mayor Ashton Hayward delivered his “State of the City” address in council chambers at City Hall. All Pensacola City Council members were in attendance except Maren DeWeese.
Below are Mayor Hayward’s full remarks. The proposed FY13 budget is now available online. I’ll try to get a roundup of reactions and some cursory analysis soon, but feel free to leave your own thoughts in the comments.
Good morning.
Thank you, President Hall, members of the City Council, employees of the City, taxpayers, and residents.
Seventeen months ago, I took office with a set of twenty solutions to our City’s most pressing issues. My primary goal was to restore trust and confidence in our City government. I’m proud of the results we have achieved, but we didn’t do it alone. The successes of this last year and a half are the result of the hard work and support of our citizens, employees, and this City Council. Today, the State of our City is improved, but there is more work to be done.
The budget I present to you today is a blueprint for our future. In order to promote growth and provide value to our citizens, we must do business more efficiently. We must deliver services more responsively. We must tell Pensacola’s story to the world, because America’s first City should be America’s first choice.
Jobs and economic growth remain my primary focus. Working with the Chamber, Escambia County, and others, we have successfully pursued companies like UPS and Majestic Candies.
We’re seeing exciting growth downtown, where occupancy is up to 87 percent, and new businesses are opening almost monthly. There are now nearly 10,000 people working downtown, and we’re working hard to increase that number. Last year, we leased the third floor of City Hall to H2 Performance Consulting, generating over $500,000 dollars in revenue over three years. Earlier this year, First Navy Bank and Pen Air Federal Credit Union both announced plans to move operations downtown.
As we pursue economic opportunities for our City, we need the right tools to be truly successful. This year, I will propose to Council the establishment of a $1 million dollar economic development incentive fund. This fund would be used to market surplus properties, provide incentives to growing businesses or new ventures, and to provide seed money to assist with site development.
To physically grow our City and increase our tax base, we must add population through annexation. Between 2000 and 2010, the City of Pensacola lost more than 4,000 residents. We must increase the City’s population by at least that number before the next census. To that end, we have developed a program of voluntary annexation in order to expand our City and clean up our confusing boundaries. This week, I will ask Council to approve the voluntary annexation of more than thirty parcels currently split between the City and County.
Earlier this year, I established an Urban Redevelopment Advisory Committee, whose findings the City will use to develop a clear redevelopment strategy for our downtown urban area. To aid redevelopment and promote continued job growth, the City needs to attract $100 million dollars in private and public investment over the next ten years.
Central to that effort is the future of the 18 acres formerly occupied by ECUA’s Main Street Wastewater Treatment Plant. Given its size, and proximity to the Community Maritime Park and waterfront, its successful redevelopment is critical. As such, we are currently exploring options for the purchase of the property. Ownership of this key site will provide the City with the opportunity to incentivize high-quality future redevelopment.
With an estimated annual impact of more than $560 million dollars, Pensacola International Airport continues to be an economic engine for our City, and a gateway to Pensacola and the Gulf Coast. This year, we will update the Airport Master Plan to anticipate and accommodate future activity. We must also expedite the development of the Airport Commerce Park, by accelerating the Airport’s land acquisition program.
In January, I outlined a plan for the Port of Pensacola that includes focusing on the expansion of the offshore services industry. This plan makes the Port a better neighbor to our downtown and historic districts, and positions it to better compete, but executing that vision requires investment. This year, working with the Governor, the Florida Chamber, and our local Chamber, we were able to secure $3.6 million dollars in State funding for improvements at the Port.
Soon, we will install infrastructure allowing vessels to run on shore power rather than their own diesel engines, providing an attractive amenity and improving air quality. Later this year, we will restore Berth 6 to operational condition, and retrofit Warehouse 9 to handle the fabrication and repair of high-tech subsea equipment.
In order to elevate our economic development efforts and be truly competitive, we must do a better job of telling Pensacola’s story. To do so, we must first unify the different brands used by the City, its enterprises, and agencies into a single, strong brand identity. We’ll use this new brand to tell our story in a fresh and exciting way, with the goal of raising Pensacola’s profile regionally and nationally.
To encourage investment in our City, we must strengthen and improve our neighborhoods. Today, talented professionals can work from anywhere, and companies have a multitude of options. The cities that succeed will be those who invest in their downtowns and neighborhoods, thereby creating a safe, attractive and inviting city for people to live, work, and play.
Over the past year, we have made those investments as we work to beautify our City. We have transformed the gateways to Downtown Pensacola with the reconstruction of Main Street, the completion of the new Admiral Mason Park, and upcoming landscape improvements along Bayfront Parkway.
This year, we’ll invest more than a million dollars to resurface City streets and another $350,000 to add new sidewalks in our neighborhoods. Construction of the Woodland Heights and Legion Field neighborhood resource centers, a $6 million dollar investment, will provide two neighborhoods with amenities they have wanted and deserved for years.
We’re also working hard to keep our neighborhoods attractive and clean. With the support of the City Council, we have strengthened our code enforcement ordinances and reformed the way we process cases. We are no longer allowing owners of delinquent properties to delay action for months or years. Our monthly Mayor’s Neighborhood Cleanups have also been extremely successful, collecting hundreds of tons of bulk waste.
We are also taking action to demolish structures that are eyesores, safety hazards, or havens for criminal activity. Currently, we are in the process of demolishing the dilapidated former Blount School, but it’s only one of nearly 90 such structures currently located throughout our City. We believe that all residents deserve clean, safe neighborhoods of which they can be proud.
Accordingly, we have allocated $40,000 dollars in this budget to provide rebates to owners of abandoned and condemned structures who voluntarily pursue demolition. This plan benefits everyone – the owner saves on the cost of demolition, the City pays less than our normal in-house cost, and neighbors no longer have to contend with an eyesore. To encourage redevelopment, we will work to establish incentives promoting the development of mixed-income housing opportunities.
We’ll continue to green our City – not only because it’s good for the environment, but also because it saves taxpayer dollars. Soon, we will commission an energy audit of all City facilities. By using energy more efficiently, the City will save money on utility and fuel costs.
As the City government embraces greener, more sustainable practices, it’s important to encourage the private sector to do the same. This year, we will ask the City Council to adopt a Green Building Code. This code will include optional green building standards and provide incentives for both commercial and residential projects, such as expedited permitting and rebates.
We can save money and create new revenue sources with Energy Services of Pensacola, the City’s natural gas utility. We recently undertook a $4.8 million dollar project to build three compressed natural gas fueling stations, which will be used to fuel a new generation of natural gas fleet vehicles for the City and ECUA. By September, the City will be operating 17 natural gas vehicles, and we will transition an additional 16 fleet vehicles to natural gas over the next five years.
The move to CNG will save the City and ECUA tens of thousands of dollars in fuel and maintenance costs, and improve air quality by reducing emissions. Going forward, we’ll open these fueling stations to corporate fleets, and eventually, private vehicles – opening a new business opportunity for ESP.
When I spoke to you last year, I said that our most sacred duty to citizens is the stewardship of the resources they entrust to us. Across our City, businesses and families have learned to do more with less, and our City government must do the same. Including the changes proposed in this budget, we have reduced the number of budgeted full time positions from 860 to 830. We have reduced the number of department heads from 17 to 11. These changes are the result of carefully and thoughtfully restructuring this organization, and as a result, we have a more efficient, more responsive City government.
The City of Pensacola has outstanding police and fire departments, but we’re always looking for ways to improve. With this budget, we have reorganized the staffing structure of the fire department to put twelve additional firefighters on duty. These changes will allow us to increase coverage and better staff our three rescue trucks – and will still result in an overall cost savings.
As we continue to seek innovative solutions to improve operations, we may find that the private sector can provide a service more efficiently or cost-effectively than we can internally. We have begun to recognize those situations by executing performance contracts with outside vendors for certain services. These organizational reforms make fiscal sense, and they will allow us to continue providing quality services to our citizens.
We have also begun to address one of the most critical issues facing the City – our unfunded pension liability and annual pension costs. The City’s current unfunded liability tops $116 million dollars, and annual pension costs have jumped from $3 million in Fiscal Year 2003 to $13.7 million in Fiscal Year 2013. That’s more than we’re collecting in ad valorem taxes, and that’s simply not sustainable. If we do not reduce these costs, we risk compromising the level of service and fiscal stability our citizens expect and deserve. Solving this problem means making difficult decisions, but our circumstances demand action.
Our employees are dedicated, hardworking, and professional, and despite budget constraints we have made every effort to provide employees with additional amenities. As we ask our employees to accept changes to their retirement benefits, it is only fair that we explore opportunities to restructure current compensation packages for those affected.
For years, we’ve talked about Pensacola’s potential. Now is the time to take action.
I believe we can be a leader in innovation and technology, where big ideas and businesses can grow and thrive. I believe we can be a leader in education, where every child in every neighborhood has access to great schools and a college education. I believe Pensacola can be a leader in clean energy, and a model for cities around the country.
As your Mayor, I am committed to these beliefs, and to the goals outlined in this budget. I will work tirelessly with you to move Pensacola forward. Together, we can continue to create economic opportunities. We can continue to stabilize and reinvest in our neighborhoods. We can continue to promote a healthy environment, and we can continue to restore trust by taking action. Together, we will meet and exceed the expectations of our shareholders, the citizens and taxpayers of our great City.
Thank you, and God bless the City of Pensacola.

13 comments
Dale Parker says:
Jun 11, 2012
Riddle me this, why does Mayor Wayward Hayward’s budget start off like a huge campaign document? I was confused and thought I downloaded his re-election brochure.
Dale Parker says:
Jun 11, 2012
What you are reading below is just the start of the end of the CRA doing anything for the City of Pensacola. By transferring responsibility of events to the DIB and declining funding amounts you may see events in Pensacola scaled back drastically. For example; the first major casualty of the CRA due to the obligations to the Maritime Park is the Concerts in the Park. Watch for future changes due to funding shortages.
Bottom line, the CRA was robbed of nearly 100 MILLION dollars of investment potential to pay for a BASEBALL STADIUM!
Community Redevelopment Agency
The Community Redevelopment Agency (CRA) consists of the members of City Council supported by the Mayor’s staff through an
interlocal agreement and is funded primarily by tax increment financing (TIF). Tax increment revenues are allocated to and deposited in the
Redevelopment Trust Fund established in 1984, pursuant to Section 163.387, Florida Statutes. Major funding is provided by those taxing
authorities other than school districts and water management districts which have taxing jurisdiction within the TIF district. Presently, those
taxing authorities are Escambia County, the City of Pensacola, and the Downtown Improvement Board (DIB). TIF funds can only be used
to undertake projects and activities that are authorized by the CRA in the Community Redevelopment Plan within the TIF district.
CRA’s proposed budget for fiscal year 2013 is $4,202,100, an increase of $576,500 from last fiscal year with the first year of bond
payments to the demolition and relocation of the ECUA wastewater treatment plant. Tax Increment Financing Ad Valorem Tax revenue
within the TIF district is estimated to decrease by $26,800 as a result of continued declines in property valuations within the TIF district. As
with the General Fund Property Tax Revenue, once the July 1
st
estimates are received from the Property Appraiser, there may be changes
in this revenue source within the final approved budget. Fiscal Year 2013 will be the first year that a transfer in from the Maritime
Community Park Construction Fund is made. The $800,000 transfer is the Community Maritime Park Association’s share of the $1.3
million payment to the Emerald Coast Utility Authority (ECUA) for the relocation of the wastewater treatment plant from downtown
Pensacola to a location further north in the County. A one-time contribution of $25,000 in fiscal year 2012 from the Tourist Development
Council provided funding for marketing efforts for the New Years Eve Pelican Drop. Personal services appropriations decreased by
$227,700 with the main reduction being the decreased funding for the CRA Landscape Maintenance function. The decrease in funding is a
result of declining revenues as well as the increase in expenditures for the payment to ECUA previously mentioned as well as the
continuation of support payments for the Community Maritime Park. Ongoing operating appropriations increased by $68,800 and are a
result of a combination of increases and decreases within the fund. During fiscal year 2012, the CRA entered into an interlocal agreement
with the Downtown Improvement Board (DIB) to transfer the primary responsibility for CRA Events such as the New Years Eve Pelican
Drop to the DIB to be promoted and conducted under the direction and leadership of the DIB. As part of that agreement, the CRA paid to
the DIB $149,000 during fiscal year 2012 and is slated to pay $125,000 during fiscal year 2013. Future funding is anticipated to decrease
to $75,000 in fiscal year 2014 and $50,000 in fiscal year 2015. Offsetting that increase is a decrease in Advertising of $25,000 which was
from the aforementioned one-time contribution from the Tourist Development Council. Within the Community Policing activity in the CRA, a
decrease of $50,000 from the fiscal year 2012 budgeted amount of $150,000 is being budgeted. This decrease is related to the decrease
in revenues and increase in expenditures as mentioned above related to the decrease in CRA Landscape Maintenance In fiscal year
2006, CRA entered into an interlocal agreement with the Downtown Improvement Board (DIB) to address the attraction of new residential
development to the downtown area, creation of a comprehensive downtown parking strategy and for other activities of the DIB that offer
mutual benefit to the CRA and the citizens of Pensacola. Within that agreement, the CRA pays to the DIB an amount not to exceed the
annual payment by the DIB into the Redevelopment Trust Fund (TIF revenue). Due to the aforementioned decline in property valuations,
the amount paid to the DIB in fiscal year 2013 will decrease by $1,100. A one-time operating expenditure of $2,400 has been budgeted to
provide funding for a laptop and a personal computer. Allocated Overhead will decrease by $77,000 for a total budget of $175,600.
Dale Parker says:
Jun 11, 2012
On Page 66 there is 976,600 in the budget for the Maritime Park. This is on top of the debt payments. So, where is the revenue from the park to offset this expense? Right now if I am not mistaken the CMPA owes for a 500,000 dollar loan and 506,000 for their contract with the City.
It was promised to the citizens that this park would not cost a dime! Well, I think that we are looking at 9,760,600 dimes!
Dale Parker says:
Jun 11, 2012
Page 260 — why are the citizens paying for the CMPA Expenses to the tune of 541,000 dollars? What is that all about? Then they want us to shell out another 75K for a movie screen and and utility carts!
This park needs to stand on its own! If they want utility carts and movie screens let “Studer” buy them.
Dale Parker says:
Jun 11, 2012
Then in Public Works Pg 323 we find another 249,000 for the CMP. When does the bleeding stop here!
PROGRAM NAME: Community Maritime Park Management Services COST: $249,000
The Community Maritime Park Management Services program, under Public Works & Facilities, includes the overall amphitheater and park maintenance elements of the CMP contract. Included under this agreement, Public Works & Facilities will provide landscaping, cleaning and removal of trash and debris in the public areas, lawn care in parks and adjacent to pond.
What a Joke says:
Jun 11, 2012
Good Lord — the budget for the mayor’s office has almost doubled since what was budgeted for the city manager’s staff back in 2010. The mayor needs 2 assistants? What does the diversity officer do and who’s in that job?
Cal Culator says:
Jun 11, 2012
….additional cuts.. dont need a Chief of Staff AND a Chief Adminstrator..save tax payers over a $100,000 a year (which is equivalent to 4 City employees who make about $23,000 a year and work in lower level positions since they probably need the money to feed their families more than a lawyer does…dont need a Public Information Officer AND a City Spokesman either. ….there, I just saved the City citizens another $150,000…but of course the rich get richer and the poor get fired.
What a Joke says:
Jun 11, 2012
The mayor hasn’t reduced the number of department directors, he’s just re-named them. Disengenuous at the least.
And I agree Cal culator — plus, the mayor doesn’t need 2 assistants & doesn’t need a diversity officer.
dot says:
Jun 11, 2012
mayor asmar has wanted to get rid of the CRA ever since they figured out that the mayor’s office couldn’t really control it.
What a Joke says:
Jun 11, 2012
Dot — if the Mayor doesn’t dump Asmar soon, Asmar will be his downfall — and it may already be too late for the Mayor to recover. Look at Asmar’s background — particularly the article in the St Petersburg Times. Asmar is an unethical, sexist jerk & he hasn’t changed his ways. Initially I blamed Asmar, but at this point, the Mayor has to shoulder the responsibility & the blame. The Mayor knew of Asmar’s prior conduct & hired him anyway. Even with this information, the Mayor continues to tolerate Asmar’s actions. Much of what Asmar has done & continues to do subjects the City to liability — but of course his buddy — City Attorney hired from out-of-town, Jim Messer — will do all he can to defend Asmar — just like Asmar took care of Messer’s girlfriend (now wife) back in the day. This is the ultimate good old boys club. If Wiggins had been elected, the press would be all over this. Instead, the PNJ & Outzen’s blog remain silent. And of course Derek was silenced when the Mayor hired him — without any competition — for a great job. I really don’t know how Bill Reynolds stomachs this. My impression is that he is a stand-up guy, but he is being tainted by this administration.
Lydia says:
Jun 12, 2012
So was this the second or third time Hayward deigned to grace Council with his lordly presence?
Maybe he’d attend more of the meetings if someone gave him a prepared speech and photo ops each time, since he likes playing Presidential Dress-Up so much.
What a way to run a city says:
Jun 12, 2012
220 million for a population of 53,000 and falling …. and
Quint Studer’s ballpark dream.
Meanwhile the council is studying chicken raising.
If the leaders in this city only had a brain!
CJ Lewis says:
Jun 12, 2012
Hayward proclaims, “My primary goal was to restore trust and confidence in our City government.” I think he fails on that point. Pretty much without exception, none of the people I know who voted for Hayward, against my advice I might add, seem inclined to do so again. As I recall, the 2010 Better Pensacola Forum found that voters most wanted a Mayor to have character and integrity. Hayward has neither. I politely tell people, “Once a perjurer, always a perjurer.” He also lies when not under oath too. The best report card issued for Hayward was delivered at the last Council meeting by a very well-spoken young man named Jermaine Williams. Earlier in the week, Council President Sam Hall had been promised Hayward’s support for reelection if he would be an even weaker Council President doing the bidding of Hayward. At the last meeting, Hall was gushing effusively about Hayward who he described as one of his best friends and closely political allies. His goal was to try and talk Councilwoman Sherri Myers out of filing her constitutional lawsuit against Hayward. Given what we all know about Hall, his symbiotic relationship with Hayward as a political footstool does make sense. Williams spoke near the very end of the meeting saying, “I just want to give you a reality check on that. I voted for Mayor Hayward and it’s something I will have to live with for the rest of my life.”